Color is an important aspect of a website because it reflects the company’s brand and makes it visually appealing. By using the proper color scheme for web design, your website gets more engagement and conversions.
Different colors depict different meanings and can be used in various ways on your website. For instance, a red and yellow color is mostly used in restaurant websites because these colors resemble hunger and friendliness.
So, colors are very important and powerful aspect for any websites.
This article is being produced to provide information on the use of the various color schemes for web design and help with your decision to choose effective and relevant colors for your website.
Why color scheme for web design important?
As discussed above, the color scheme for web design makes a website visually appealing and triggers an impact on marketing.
People can make buying decisions by just looking at the colors of your website. The color scheme on your call-to-action button can appeal to your customers to click and make purchases.
Not only clicks and conversions, but the brand value of your company also increases with the use of a professional color scheme for web design.
In addition, the proper color scheme on your website increases user experience and engagement rate. So, you need to make sure you are using relevant and effective color schemes for your website.
What is the meaning of primary colors?
Different colors depict different meanings and understandings. The primary colors including black, white, red, yellow, blue, grey, green, orange, and purple have their own meaning that depicts color in marketing.
The black color is known for power, sophistication, and mystery.
The white color depicts simplicity, hope, cleanliness, goodness and purity.
The red color is known for love, passion, romance, danger, and energy.
The color ‘Yellow’ shows intellect, warmth, cowardice, caution, and friendliness.
The Blue color is known for peace, tranquility, integrity, sincerity, and confidence.
The Grey color depicts maturity, authority, security, and stability.
Life, freshness, money, nature, and growth is presented by the green color.
The color ‘Orange’ is known for ideas, thinking, innovation, and creativity.
The Purple color depicts dignity, luxury, royalty, and wisdom.
What are the secondary and tertiary colors?
There are other color options besides primary colors which are secondary and tertiary colors.
Secondary colors are those produced by mixing primary colors. For example, the combination of red and blue color produces purple.
Likewise, tertiary colors are those colors created by mixing a primary color and a secondary color that are next to each other. For instance, combining red (primary) and violet (secondary) produces red-violet (tertiary).
How to decide the color scheme for web design?
There are lots of color options available to choose however, you need to choose the right one for your website. But how do you find the one that works for you?
First, you need to be well-known about the meaning of the different colors that we discussed above. After that, you must select colors that can be relevant and meaningful to your website niche, product, service, or any business type.
If your website is about blogging, you can choose colors as per your blogging niche. For example, you can choose a green color for nature and travel blogs. Likewise, if you are selling luxurious products, you can go with a purple color that presents luxury, royalty, and dignity.
Creativity on mixing color combinations
Color combinations can be great for your website if you do it correctly. You can use different colors related to your website niche and produce a good-looking color scheme.
The color combinations produced must suit your scheme and make your website attractive. For that, you need to know why some colors work together and how you can modify colors for your website.
There are some primary color combinations which are monochromatic, complementary, split-complementary, analogous, triadic, and tetradic.
- Monochromatic Color combination
The monochromatic color combination is produced by varying the same color with use of tints, shades, and tones.
- Complementary Color combination
The complementary color combination is created with two colors that are opposite to one another on the color wheel.
- Split-complementary Color combination
The split-complementary color combination is created with a combination of two colors opposite to one another on the color wheel and the colors right next to them.
- Analogous Color combination
The analogous color combination is produced by using colors that are next to one another on the color wheel.
- Triadic Color combination
The triadic color combination work on the principle of equidistance. It is the combination of three colors that are evenly placed or equidistant from one another on the wheel.
- Tetradic Color Combination
The tetradic color combination is known as the double-complementary color scheme which is made up of two complementary pairs. The two sets of complementary colors are used from the color wheel to produce tetradic color.
Tips for the best color scheme for web design
Keep color scheme simple
Don’t overdo the color scheme on your website rather keep it simple and professional. Most people use too much color to beautify but their website ends in confusion with complications and a busy color scheme.
You can keep your color scheme simple by using colors relevant to your website niche and not going beyond that.
Keep in mind that you must not confuse your visitors with lots of color implementation.
Contrast your color schemes
Implementing contrast on your website color scheme draws attention of your visitors and create chances for more link clicks.
You can use attractive colors on your call-to-action (CTA) buttons that contrast it with other elements on the website. With that, the CTA button stands out and enhances the conversion rate.
Focus on your branding with color scheme
Branding is the most important part of your business. Without proper branding, you can’t create an impression on your visitors due to which you lose engagement and conversion. Select the best colors for your website and implement it effectively to increase brand value.
Summary: How to choose color scheme for web design?
Let’s summarize the above discussion on choosing color scheme for web design in these steps:
- Choose primary color that suit your blog, product, service, or any business
- Produce effective color combination to beautify your website
- Don’t overdo color placement just keep it simple
- Use contrast colors on important website elements like CTA button
- Never forget branding with color scheme