Social Media Marketing Salary: Everything you need to know!!
Social Media is famous as over 50% of people use them worldwide. As per the statistics of 2020, over 3.6 billion population used social media networks and it is projected to reach almost 4.41 billion by the year 2025. People spend 144 minutes on average per day on social media platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, Pinterest, and so on. Due to the rocketing popularity, the scope of social media marketing is also broadening.
Social media marketing, or SMM, requires certain skills, and strategies to attract audiences and engage them. The competition for SMM is high so, anyone wanting to master it must work consistently and smartly to outshine competitors.
In this article, we will explore everything about social media marketing and how much revenue or salary can you expect after becoming a social media marketer.
What is Social Media Marketing, or SMM?
Social Media Marketing is the process of utilizing social media platforms to connect with the customers to build trust, boost sales, and generate website traffic. For this, quality and valuable content is required on the social media profiles along with good interaction and engagement with the followers.
Social media marketing is executed by publishing content, text, images, videos, graphics, or any other form of content that helps in driving audience engagement. Paid social media advertising also can be conducted to target the specific audience for increasing sales.
What are SMM Job requirements?
An educational degree is not mandatory for social media marketing however, you must hold some technical expertise, marketing strategies, good communication skills, public relations, and so on.
Some of the basic requirements are:
Experience in Digital Marketing
You need to have digital marketing skills for getting into an entry-level position as a social media marketer. Digital Marketing is all about executing various strategies like content marketing, paid advertising, email campaign, email marketing to increase sales.
Knowledge of SEO is must
Search Engine Optimization (SEO) is a vital component for generating free organic traffic on sites so, a social media marketer must have impressive knowledge of SEO.
Familiar with Social Media Platform
Social Media Marketers must be fully familiar with the social media platforms like Facebook, Instagram, YouTube, Tumblr, LinkedIn, Twitter, Pinterest, etc.
Must be able to create appealing advertising
Social Media Marketers must be proficient in creating appealing and creative advertising campaigns to lure audiences and boost conversions.
Role of Social Media Marketer
The role and responsibilities of Social Media Marketing depend upon the position you are selected for however, you can expect the following duties:
Proper management of all social media profiles
You must properly manage all social media profiles and update daily as required. It includes publishing content, video, promotions, advertisement campaign, photos, and much more.
Social Media Marketing implementation
You must be up-to-date with the social media marketing strategies and then implement them on various platforms to increase brand value, site traffic so that it boosts sales.
Create brand value for the company
Social Media Marketer is responsible for creating a good impression and value of their company by organizing and publishing quality content on Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Tumblr, and other similar platforms.
Keep a track record of progress
Social Media Marketers must always keep a track record of the progress made through the social media marketing campaign that includes collecting data, compiling, analyzing, reviewing, reporting, and publishing it for coordination with other staff.
Social Media Marketing Salary
The scope of social media marketing is rising day by day as there are many positions to apply for. You can begin your SMM career as a marketer, social media manager, director, specialist, strategist, community manager, and brand manager.
The social media marketing salary depends upon the job role and experience. Beginner Social Media Marketers are expected to make almost $50 per hour if they opt to work hourly. The intermediate marketers make up to $100 per hour whereas experienced social media managers make over $120 per hour.
The entry-level marketers can begin their SMM journey as a marketer, coordinator and start earning $30,000 yearly in the US. The yearly income can be as high as $90,000 starting from $54,000 for a social media manager whereas a social media director makes over $100,000.