Is salary for digital marketing manager worth it?

Digital Marketing is a growing industry and having a successful career in it would yield you lots of revenue. The Digital era is booming across the globe due to the adverse impact of the Coronavirus pandemic.

Even uneducated people are being familiar with the technology. So, digital marketing will soon overtake traditional marketing practices.

Having said that, a career in the digital marketing industry is demanding and will let you earn more revenue.

When choosing a career, everyone is concerned about earnings, salary, and job prospects. Being a digital marketing manager takes lots of smart work, consistency, and experimentation. With that, you have the opportunity to generate handsome revenue also. So, what is the scope and salary for a digital marketing manager?

In this article, we will explore job prospects, scope, and salary for digital marketing managers.

What is digital marketing’s definition?

Digital Marketing, also called online marketing, is the type of marketing that is used to promote a business or service to potential customers through the use of the internet and digital media. Unlike traditional marketing, digital marketing allows businesses to reach a wide audience of people and is also cost-efficient.

Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing, Video promotion, Digital Advertising, Marketing Automation, and paid promotion are some of the important examples of digital marketing.

Traditional marketing includes billboards, print, and TV advertisements however, digital marketing encompasses data-driven technology for effective promotion across the Internet platform.

Digital Marketers are capable of collecting and analyzing data on different customer behaviors, and user engagement, and dispatching personalized and relevant content/advertisements to the targeted audiences for good engagement and higher conversion rates.

Digital Marketing Managers today implement an omnichannel strategy to accumulate valuable insights into target audience behaviors and create new methods of customer engagement.

Why Digital Marketing is so important?

Digital Marketing has lots of advantages to offer however, we will know some important ones.

Cost-Efficient and Faster

Digital Marketing is reasonable as compared to other marketing methods like traditional marketing which is too expensive. You just spend some amount on online advertisements via Google Adwords, Social media platforms, etc., and reach a wider audience easily.

A small business also can initiate digital marketing immediately with the use of various online marketing strategies.

Potential customers are online

As per the latest statistics, there are over 5 billion internet users worldwide and is expected to rise rapidly. With that, you have lots of opportunities to reach out to more people when you effectively practice digital marketing.

While your business requires exposure to seek customers, the online market is the most reliable way to make it happen.

Provides Better ROI

ROI known as Return on Investment is a key concern for every business owner. You get a higher conversion rate or ROI with digital marketing as the majority of your audiences or customers can be available online to interact with your advertisements.

Outshine your competitors

Digital Marketing is practiced by almost all businesses and your competitors are also doing it. They are driving more traffic and conversion with the use of digital marketing strategies. You have the opportunity to analyze your competitor’s online marketing strategy and create a better strategy to dominate your competition.

There are lots of digital marketing tools available in the market that you can use to conduct competitor analyses and outshine them.

What does a Digital Marketing Manager do?

The Digital Marketing Manager is the one responsible for generating, implementing, and managing the online marketing campaigns that promote the company’s product or services to the audience or potential customers.

The main role of a digital marketing manager is to enhance the brand awareness of his/her company with the use of various digital marketing strategies. Besides, generating website traffic and leads is also an important role of a digital marketing manager.

Not only online promotion, but a digital marketing manager is also responsible for identifying, analyzing, and evaluating new and updated digital technologies to keep up the flow of online marketing. Optimizing marketing campaigns with the use of web analytics, email marketing, social media marketing, paid advertisement, and SEO optimization are other vital aspects for a digital marketing manager.

Skills for Digital Marketing Manager

The Digital Marketing industry is diverse and requires some hard and soft skills. There are various departments to work under digital marketing like a technical officer, content writer, graphic designer, video editor, and much more. You need not have all these skills but must master some to excel in a digital marketing career.

Following are some of the skills required to become a successful digital marketing manager.

  • Technology Enthusiast
  • Problem Solving Capabilities
  • Curious about business activities
  • Good understanding of business and its marketing strategy
  • Good knowledge of SEO
  • Familiar with the latest online marketing tools
  • Understand social media platform
  • Keep updated with the latest strategies

Scope of a Digital Marketing Manager

Digital Marketing is accelerating at a rapid pace and is set to be the inevitable strategy for every business soon. A career in this field is emerging with lots of opportunities developing day by day.

Demand for a digital marketing manager is also increasing and the pay scale is higher as compared to jobs related to other forms of marketing such as traditional marketing. Also, anyone can become a digital marketer in a shorter period if practiced and implemented correctly. Besides, anyone can run a digital marketing agency and start providing services to customers.

Salary for Digital Marketing Manager in the United States

As per the statistics from, the average salary for a digital marketing manager in the United States is $108,169 however, the average range falls between $93,173 and $128,491. The pay scale also varies widely depending on various factors like skills, certifications, companies, education, experience, and much more. Digital Marketers also make more money with bonuses, profit sharing, and commissions.



Digital Marketing is growing day by day and is inevitable in today’s business.

If you are interested in indulging yourself with technology, and digital platforms then you have a bright future in digital or online marketing.

The digital trend that we had expected to rise in the next 5 to 10 years has happened now due to various factors. So, why not take the opportunity, to grow a career, and earn ample revenue with digital marketing?