Pomelli, an AI-powered tool created by Google Labs in collaboration with Google DeepMind, is intended to assist small and medium-sized enterprises in creating marketing campaigns that adhere to their brand.
Pomelli is debuting through Google Labs as a pilot project. Google encourages companies to provide comments during the public beta and acknowledges that it will take time to improve the product.
Pomelli creates a distinctive “Business DNA” profile by examining a company’s website and current images. Important brand components, including tone of voice, color schemes, fonts, and general visual style, are captured in this profile. Pomelli uses this profile to make sure that all generated content—from text to images—remains consistent across all marketing channels.
Following the creation of a Business DNA profile, Pomelli offers customized marketing concepts for every company. Users can create material that targets particular goals and objectives by selecting from the provided topics or by entering their own prompts.
The goal of this feature is to cut down on the amount of time teams spend generating ideas and communicating. After that, Pomelli creates brand-specific marketing materials that are ready for websites, social media, and advertisements. Before downloading the finished products for distribution across various platforms, users can alter text and images right within the site.
Google promotes the tool as a means of rapidly generating brand-consistent campaigns without having to manually brief agencies or start from scratch with every asset. Users in the United States, Canada, Australia, and New Zealand can access the tool in English as it is now in public beta.
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