It’s new tools, Ads Advisor in Google Ads and Analytics Advisor in Google Analytics—run on Gemini AI, offering smarter insights and suggestions to boost performance. Google is making it easier to optimize ads and track results with AI.
Google will make Ads Advisor and Analytics Advisor available to English-speaking users worldwide beginning in early December. Just check out the new advisor interfaces within the platform after logging into your Google Ads or Analytics account to give them a try.
Google Ads Advisor
Within your Google Ads account, Ads Advisor is a clever tool that provides suggestions to enhance your campaigns. Ads Advisor can identify the issue, explain potential causes, and offer solutions if the performance of your campaign declines. You can decide which modifications to implement after looking over its recommendations.
Using your website content and campaign assets, the tool may also assist you in creating keywords, headlines, and ad copy. Additionally, Ads Advisor keeps an eye on policy issues. It can flag violations and, in some cases, make edits—like adjusting an ad URL—after your approval.
Google Analytics Advisor
Google Analytics Standard and Analytics 360 offer an interactive, conversational tool called Analytics Advisor. Analytics Advisor does a key-driver analysis when a metric abruptly increases or decreases to determine what most likely caused the change.
It identifies the elements that are most important to your company, connects these insights to expansion prospects, and offers detailed instructions on how to take action. It will provide graphic reports and useful insights for you, whether you ask general queries or request certain metrics.
Verdict
Within your Google Ads account, Ads Advisor enables you to convert suggestions into practical adjustments while maintaining control over what is updated. Analytics Advisor provides clear next actions and highlights important drivers to expedite your analysis.
These solutions can help you move quickly without compromising monitoring by reducing the back-and-forth between reviewing insights and making modifications.
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