Since 2010, FunkyMEDIA has been helping businesses get noticed on Google. Based in Olsztyn, Poland, the agency mixes technical SEO, creative content marketing, and brand authority tactics to drive visibility and growth for e-commerce and service brands.
Over nine months, FunkyMEDIA worked with a Polish HRV (heat recovery ventilation) installation company to grow its online presence. Using a strategy centered on brand mentions, the campaign drove a 142% jump in organic traffic and a 167% increase in SEO-generated leads.
Initially, the HRV installation business was serving local and nearby areas only. On average, they saw 3,200 organic visits each month and generated about 65 qualified leads from those visits (via forms, quote requests, or phone calls).
The brand started almost unknown online, with only 29 keywords in Google’s top 10 and few people searching for the company by name. FunkyMEDIA spent nine months building its reputation as a rekuperacja expert.
They placed the brand in trusted places like construction and renovation portals, energy-efficiency blogs, YouTube and social media channels about home building, and forums where homeowners gather.
Roughly half of the mentions were “pure” brand mentions—meaning the company’s name appeared without a link—but they still positioned the brand as an expert, with engineers sharing insights on HRV design, costs, and energy savings.
In just nine months, the campaign transformed the company’s online performance: organic traffic surged 142%, leads from SEO climbed 167%, and top-10 Google keywords more than tripled from 29 to 103. Branded searches grew 220%, and the conversion rate from these visitors rose from 4.8% to 6.5%.
According to the HRV company, “We’re seeing a noticeable shift in inquiry quality. Customers come already educated, asking detailed questions about systems, energy efficiency, and installation. Many reference articles or guides mention our experts. For complex services like rekuperacja, this brand awareness is invaluable.”
A recognizable name builds trust in search results. After months of consistent brand mentions, branded and direct searches started to rise, proving the company was becoming top of mind in its market.
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